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Recognising the discriminatory tone of the comment, the automaker responded with an over-the-top image of a rainbow Ranger to make the companys position very clear. The commercial then shows a manufactured facsimile of the alleged homophobic comment, and an animation depicts a paintbrush transforming the car from its original blue to a glittery gold with sweeping rainbows flowing down the sides and the words Happy Pride displayed on the screen. Gallery: Custom Very Gay Ford Ranger Raptor.
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“Our latest Raptor reveal has had a lot of attention, but one comment stopped us in our tracks,” the advertisement proclaims. It began with the claim that their new vehicle had garnered much attention. Perhaps by coincidence, during Pride month in response to the alleged comment, Ford released a 30-second advertisement depicting what the company perceives would be a “very gay” car. While multiple news outlets have run with this story, none seem to have details of where the comment was posted or proof of its existence. It didn’t stop with an animation on Twitter. Reports claim that someone posted a comment to social media praising the car but calling its blue color “very gay.” The commenter also reportedly suggested that the company paint the car black and gold or camouflage. Ford has been supporting the event since 1998. Ford Europe tired to shut down an alleged homophobic comment by exaggerating gay stereotypes and paint a truck with rainbows and glitter.Ī few months ago, the car company released the Ford Ranger Raptor.